Countries in Africa, Asia, Europe, Latin America, the Caribbean and the Middle East have joined the en.lighten efficient lighting initiative with the goal of achieving the global elimination of traditional incandescent light bulbs by 2016. Among these 55 countries alone partners will save more than 6,000 million euros and 35 million tons of CO2 per year.
WEBSITE
A more functional, interactive and informative space, which contributes to reinforcing the company's brand and intensifying knowledge of its activities and direct contact with its stakeholders.
E-LEARNING PLATFORM
The en.lighten initiative needed a tool to collaborate with policy makers, government representatives and teams that implement efficient lighting regulations in countries to achieve a transition to efficient lighting. The challenge was to find a resource that would allow the best experts in efficient lighting to interact and respond to the questions and needs of the countries, providing direct technical guidance for the development of actions.
Olelá has developed a learning platform that makes relevant information available to users in a simple and clear way, such as the Global Policy Map and the National Lighting Assessments. The Efficient Lighting Guide (Toolkit), which presents policy best practices and provides practical and technical tools for those directly involved in in-country waste disposal activities, has replaced what was a PDF document to become into a downloadable, browsable and searchable online resource.
A series of informative and practical webinars on interesting aspects of lighting have also been included.
INTERACTIVE MAP
Olelá has developed several interactive maps where the status of efficient lighting activities and policies in each country of the world is represented. The maps provide an overview of the savings potential from the energy efficient lighting phase.
Each country is classified according to its development policy.
MICROSITE
Designed for the Global Efficient Lighting Forum held in Beijing, China. The forum addressed the need to accelerate the phase of energy efficiency in lighting products.
INFOGRAPHICS
Infographics can be considered as an element highly appreciated by the reader since it facilitates the assimilation of information by presenting it in a visual and intuitive way. A more than enough reason for any company that intends to develop a content marketing strategy to bet on them.
NEWSLETTER
Newsletter to disseminate information related to the company as well as keep informed of the latest news and promotions of your brand. It is ideal to retain customers and generate traffic to the web.
