GLOBAL COMMUNICATION STRATEGY TOOLS
COUNTRIES SPANNING AFRICA, ASIA, EUROPE, LATIN AMERICA, THE CARIBBEAN AND THE MIDDLE EAST, HAVE JOINED THE EN.LIGHTEN GLOBAL EFFICIENT LIGHTING PARTNERSHIP PROGRAMME TO TARGET THE PHASE-OUT OF INEFFICIENT INCANDESCENT LAMPS BY THE END OF 2016. THESE 55 PARTNER COUNTRIES ALONE WILL SAVE OVER US $7.5 BILLION AND 35 MILLION TONNES OF CO2 ANNUALLY.

OLELA HAS DEVELOPPED THE TOOLS FOR A GLOBAL COMMUNICATION STRATEGY TO PUBLICIZE THE INITIATIVE EN.LIGHTEN GLOBAL EFFICIENT LIGHTING PARTNERSHIP.

WEBSITE

The enlighten website as the centerpiece of the communication strategy.

http://enlighten-initiative.org/

MICROSITE

Designed for the global efficient lighting forum to take place in beijing, china. The forum will address the need for an accelerated global phase-in of energy efficient lighting products.

INFOGRAPHICS

Plenty of infographics to make the information more understandable to the end user

NEWSLETTER

Newsletter that provides information related the enlighten initiative and keep posted regarding the upcoming events

INTERACTIVE MAPS

Several interactive maps represent the status of efficient lighting policies and activities for countries throughout the world, providing an overview of efficient lighting policies or  the potential savings of a country from the phase-in of energy efficient lighting

Each country is ranked according to its policy development.

http://map.enlighten-initiative.org/

LEARNING PLATFORM

  • The en.lightened initiative needed a tool to engage with policymakers, government officials and teams implementing efficient lighting initiatives in countries to strengthen capacities for achieving a transition to efficient lighting. The challenge was to find a valuable resource that include technical assistance by top efficient lighting experts to respond to countries’ questions and requirements, providing direct technical guidance for the development of efficient lighting actions in individual countries.
  • We developed a learning platform that highlight available resources to provide visitors with ease of access to pertinent information such as the en.lighten Country Lighting Assessments (CLAs) and the Global Policy Map. A toolkit: “Achieving the Transition to Energy Efficient Lighting” replace what is currently a PDF document that has been transformed into a navigable, searchable, downloadable online resource.
  • A series of informational and practical webinars on relevant lighting topics had also been included.

http://learning.enlighten-initiative.org