ITS MISSION IS TO SUPPORT VISION CARE PROFESSIONALS THROUGH EDUCATION, REINFORCEMENT AND TOOLS PROGRAMS TO MAXIMIZE THEIR POTENTIAL IN EVERY ASPECT OF THEIR PROFESSIONAL CAREER.
Olelá developed the academy's website, providing the site with features that it did not have before: dynamism, adaptability to all devices (responsive), online store, multidoma, calendar, registration forms, ebooks...
An e-learning platform was developed, a virtual learning space aimed at facilitating the distance training experience. This system allows the creation of "virtual classrooms"; in them the interaction between tutors and students, and among the students themselves, takes place; as well as carrying out evaluations, exchanging files, participating in forums, chats, and a wide range of additional tools.
Nothing more fun than using online questionnaires as a subscription strategy. It was decided to bet on this gamification strategy that attracted potential customers and generated positive emotions associated with the brand and entertainment.
The Academy decided to bet on video marketing. The importance of online video continues to grow, being this type of strategy one of the most important communication tools within online marketing with numerous benefits for the brand.
Various landing pages were made both to increase the brand image and for purely conversion and direct response objectives. Landing pages are an essential element in any online communication and digital marketing action.
Multiple flipbooks (electronic books) were developed. The flipbooks were designed to offer engaging and interactive experiences for customers when accessing the academy's publications.
Brochures were developed for the academy. A good brochure design is the company's best cover letter.
A good flyer gives the opportunity to quickly have direct contact with the consumer to offer them information in a clear and concise way.
With this piece it is possible to communicate directly with the target audience at events, exhibitions and in offices.